Search Engine Optimization (SEO) is really a process to maximize web page visibility in Search engines for users search queries (Keyword or Key phrase). SEO tells Search Engine what the site WebPages are about and helps with easy WebPage crawl through effective Page Title, Meta data, Alt attribute, Anchor text, Search friendly HTML tags and code, Optimizing quality content, Keyword optimization and Link building strategy.
Assume you’ve got a non-SEO webpage and you look for search queries (Keywords / Key phrases) associated with your content and check for Search Engine ranking in first page, top 10 positions. If you are ranked, it is well and good. You are able to dance. However the possiblity is that you won’t be ranked for highly user-searched keywords known as strong keywords. Here you need to begin with SEO Basics.
For starters, check whether you have everything in the WebPage to compete with the competition or even the information that lists above your Search Engine indexed WebPage.
Items to be looked into are fresh informative content when compared to page listing above your WebPage listing. Obtaining the best keywords, comparing using the pages in the above list your listing and verifying with good keywords suggestion tools. You’ve various good tools like Google keyword tool, Wordtracker and Keyword Discovery. Write clean code with well-formatted Cascading style sheet and Java script, and have it as an external file.
Attempt to give more importance to content and only use images with Alt attribute if you discover them more highly relevant to this content making the web page light in weight.
Improve navigation links and the best practice is to go with text navigation links instead of image links for easy Search Engine crawl. Add user interactive forms, polls and quiz if the webpage information needs it. Then